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Bob's Official Bio

Bob Boiko is founder and president of Metatorial Services Inc. He has almost 20 years of experience designing and building Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing). He was responsible for the technical vision supporting Chase Bobko's leading position in content management. Author of software guides, technical papers, columns, magazine articles, and two editions of the book "Content Management Bible," Bob is a well known writer and commentator.

Bob is internationally known for his lectures and workshops. In addition, Bob is on the faculty of the University of Washington's Information School, a group dedicated to helping shape the emerging electronic information discipline. Bob's academic interests include metadata, information architecture, information system design, and public access to information.

After spending 5 years as a writer, consultant and software developer, Bob formed three separate companies to pursue his interest in electronic information. Within Chase Bobko Inc., his second company, Bob served as President, Head of Development, Head of Sales and Marketing, and Head of Operations. Bob and his two partners grew Chase Bobko from a staff of 6 to a staff of 70. Today, he owns Metatorial Services Inc., a small consultancy, which provides services for organizations embarking on content management projects.

Bob has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing, and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.

Presentations and Writing

  • Written a comprehensive guide to content management for IDG Books, now Hungry Minds Press called the Content Management Bible.
  • Written technical journal articles, newspaper columns and magazine articles including co-authoring a five-part series on multimedia authoring in Desktop Video World magazine.
  • Written a number of software user's guides including over half of the MS-DOS 5.0 User's Guide.
  • Written numerous white papers and technology position papers (available online at www.metatorial.com).
  • Premier speaker on such topics as: content and knowledge management and tool construction at conferences such as the Microsoft Viewer Developer conference, the Society for Technical Communication Regional conference, and the University of British Columbia Multimedia Communication conference, Microsoft TechEd conference (the largest learning event in the world), numerous presentations at the Visual Basic Insider's Technical Summit (VBITS the premiere conference for Visual Basic developers), The Microsoft Interactive Developer's Conference, a Developer's tour through the capitals of the Scandinavian countries talking to the top Windows developers of those countries; technical forums on content management topics, IQPC's Content Management conferences for Web site Content Management and Intranet Content Management, Documation, and the American Society for Information Science (ASIS) regional and national conventions.
  • Chair of various IQPC Content Management Summits and Conferences.
  • Consulting presentations for Motorola, Boeing, Lexis Nexis, Microsoft, Macromedia, Cahners Business Information Inc., Elsevier Science, HomeGrocer.com, and Corbis.


Bob has taught a large number of workshops and seminars on content management and eBusiness. He has led innumerable client learning and brainstorming exercises and has done many guest lectures in college and corporate settings.

Bob is a Lecturer in the University of Washington's Information School (the iSchool). He teaches courses on the structure of information organizations and on information system design. In addition to his work with students, Bob heads the iSchool Connection. The iSchool Connection is a community that brings together "information people" from industry and the university to help each other solve difficult problems in information management.


Bob has a broad educational background well split between the sciences and humanities. As an undergraduate, he majored in science while keeping abreast of the humanities with a minor. As a graduate student, he focused on the humanities, but still continued his study of science. Throughout his academic career, he maintained a strong focus on computer technology and programming.

  • Graduated 1985 from California State University Humboldt, Arcata CA with a BS in Physics (Cum Laude), a BS in Oceanography (Cum Laude), and a Minor in Communication.
  • Graduated 1989 from University of Utah, Salt Lake City Utah with an MS in Human Communication and an emphasis in Neuroscience T

Public Service

Personally and through his company, Bob has maintained a strong commitment to public service. Inside his company, Bob created the Teens on the Web program which teaches at risk teens marketable Web skills. Outside of the company, Bob has served on several advisory boards including:

  • Bellevue Community College IT advisory board.
  • The Microsoft Knowledge Management Partner Advisory Council.
  • The University of Washington Department of Technical Communication Visiting Committee.
  • The Macromedia Special Advisory Board.
  • The advisory board to the University of Washington iSchool (School of Information and Library Sciences).

Selected Projects

Bob has lead the design and development of hundreds of software and Web projects. Some of them include:

  • The Boeing Company. Lead the team that performed eBusiness consulting and Content Management services for the Connexion (in-flight Internet) project.
  • Motorola Enterprise Content Management System. Lead the team providing eBusiness and content management consulting to the CGISS division of Motorola Inc.
  • Cahners Business Information. Lead the team that developed the pilot version of an enterprise-level content management system that integrates multiple content sources, streamlines workflow, and provides a central content repository that allows editors to easily re-purpose and republish content for this publisher of over 250 trade journals.
  • HomeGrocer.com. Provided consulting and high level analysis to the executive team of this Internet eCommerce leader.
  • Lexis Nexis. Provided consulting and high level analysis to the executive team of this leader in electronic information delivery.
  • MSN. When MSN moved to the Web with MSNBC Co-productions, Bob was asked to bring in a team of experienced HTML programmers to assist with the process. Microsoft delivered the text and the "look and feel" they wanted to present; it was Chase Bobko's job to design the information and create a compelling Web site. Chase Bobko worked closely with MSNBC's creative and editorial staff to ensure consistency throughout the site. Together we created their first two productions: Ireland and Lie, Cheat, and Steal.
  • Microsoft Office Web Site. Bob lead the team that developed WebPub for the Microsoft Office group. It became the first Web site content management system used at Microsoft. The system helped Microsoft streamline their editorial and Web site publishing process for the Microsoft Office and Office Development Web sites.
  • Microsoft Mastering Series: Bob was asked to be the Project lead for Microsoft in developing the Mastering Series, The goal of the Mastering Series CDs is to help experienced developers keep up with the latest technologies for Microsoft. Each of the Mastering titles features more than 40 hours of demonstrations, interactive lab exercises, extensive sample code and expert video clips. Chase Bobko developed these titles using Visual Basic, MediaView, Access, and various third party controls. The Mastering Series won a Cindy (Cinema In Industry) Award for excellence in Interactive Technical Training Materials in 1996.

Any questions? Any answers?
Email us (info@metatorial.com)

Call us at:
(206) 706 3078

Or write to us at:
7033 23rd Ave NW
Seattle WA 98117

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